Real Insights and Proven Practices from the Front Lines of 2025

As we close out 2025, travel and hospitality leaders are facing the following challenges: global demand is surging 12–15% year-over-year (UNWTO World Tourism Barometer, Nov 2025), labor markets remain tight, and every IT dollar is under the microscope. In this environment, end-user computing (EUC) is not going away, in fact, it’s more mission-critical than ever. But the conversation has fundamentally shifted from “Which tool should we buy?” to “How do we make our existing EUC investment work harder, cheaper, and faster in a cloud-first world?”

At Samana Group, we’ve lived this shift firsthand through our partnerships with large Travel & Hospitality organizations. The results, significant cost reduction in EUC spend, and accelerated migrations with zero disruptions, are now public case studies on our site (https://www.samanagroup.com/blog). Below are the five insights and best practices we can confidently stand behind because we’ve delivered them in the real world.

Five Hard-Earned Insights from 2025

1. EUC is here to stay but it’s under intense cost scrutiny
   Most organizations are actively re-examining every line item tied to their EUC platform (IDC Worldwide Hospitality Digital Transformation Survey, 2025). The goal isn’t elimination; it’s optimization.
2. Hybrid cloud has unstoppable momentum, and EUC must follow
   Cloud migration programs that once took years are now measured in months (Skift Research & AWS Travel Competency Report, Q3 2025). When EUC remains on-premises or in private clouds, it becomes the last bottleneck holding back the rest of the stack.
3. Migrations no longer need to be traumatic
   With an agnostic technology partner, leaders can make calm, data-driven decisions: stay put and optimize, execute a full modernization, or land somewhere in between. Most of our customers have chosen the “somewhere in between” path and still achieved significant (upwards of 30%) savings and accelerated timelines.
4. The biggest untapped value still lies in tying EUC to Service Desk and ITSM
   When EUC telemetry feeds directly into platforms like ServiceNow, Jira Service Management, or similar ITSM solutions, mean-time-to-resolution drops dramatically and proactive remediation becomes possible. Adding robust observability into this equation is critical, it ensures real-time visibility across the EUC environment, enabling teams to detect anomalies early, optimize performance continuously, and minimize user-facing interruptions. In our engagements, this combination of integration and observability has driven a 25% productivity lift for global crews while keeping operations seamless.
5. Shared success metrics between IT and operations are the new superpower
   When both teams agree that “99.9% uptime during peak sailings” and “<2-hour issue resolution for shipboard users” are non-negotiable, roadmaps become crystal clear. This alignment is exactly what is shaping the ongoing development of SAMM, our proprietary real-time monitoring and management platform.

Proven Best Practices for 2026

1. Start with a zero-based EUC cost review. You’ll be surprised what’s negotiable and/or can be consolidated.
2. Build your EUC roadmap around your cloud landing zone and proximity to applications and data, not the other way around.
3. Demand platform-agnostic guidance, the right partner will never push a single vendor just to hit a quota.
4. Wire EUC telemetry directly into your ITSM stack from day one.
5. Define 3–5 cross-functional KPIs (e.g., cost-per-user, uptime-during-peak, time-to-resolution) and let them steer your decision-making.

The Bottom Line

Our customers’ journeys prove that dramatic cost reduction, speed, and reliability are achievable simultaneously, without ripping and replacing everything or betting the farm on one vendor. You simply need a disciplined, agnostic partner who has already done it in your vertical.

If any of the five insights above sound like conversations happening in your boardroom right now, I invite you to check out our case studies at https://www.samanagroup.com/blog and then let’s talk.

To your continued success,